Corporate Communications
Corporate communications plays an important role in protecting and enhancing corporate and brand reputations.
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Véronique Schyns has 13+ years experience as a Board-level strategic communication advisor in global, complex businesses and publicly-listed entities in the international food and drinks and financial services industries. She has worked at Heineken N.V., ABN AMRO N.V., Rabobank International and Robeco Group. She is expert at developing and implementing strategies for financial results, M&A and investment banking transactions, asset management, CEO positioning, corporate governance changes, crisis, complaints, legal issues and high profile consumer brands.
Corporate Communications
Corporate communications plays an important role in protecting and enhancing corporate and brand reputations.
Spokespersonship
Spokespersonship does not start with the actual delivery of the message to the journalist. Preparations start much earlier.
Financial PR / M&A Communications
To communicate financial results, an investment or an acquisition requires specific advisory and communication skills.
Issues & Crisis Management
If companies publicly communicate about issues or a crisis well, it protects them from further damaging their reputation.
Media Relations
Companies that are used to only react to media enquiries start to see the benefits of communicating pro-actively and design a structured program.
Media Training, Messaging & Positioning
There are many types of media training. I always have received very good feedback about an effective training which combines media management skills with Message House building.
Social Media and Content Management
Content Management looks at how all earned, paid and owned communication channels are coordinated, for communication with different stakeholder target groups has to be in agreement.
Marketing PR / Brand PR
Sponsorships of sports events, films or concerts are often a significant marketing investment for a company and therefore brands should aim for the support of a well organized unpaid PR program.
