Véronique Schyns

Véronique specialises in helping companies increase their deal and shareholder value by strategically strengthening their positioning and communication.

Many companies lose value long before negotiations begin, because investors, buyers or other stakeholders never fully understood their strategic value. Véronique helps to close this gap. Her corporate and commercial analysis, feedback and advice enable organizations to optimize their stakeholder relations, marketing and communication strategies, mitigating reputational risks, converting growth opportunities into strong results. Her ability to coach CEOs, founders and Boards, ensures they are equipped with the skills and confidence needed to excel. It is this combined expertise that she brings to the table, which is a cost-efficient approach.

In addition, she supports companies directly or indirectly through financial communications and investor relations agencies with expertise in results presentations, Initial Public Offerings, Capital Markets Days, Non Deal Roadshows, Annual General meetings and Annual Report processes. She also offers temporary in-house support, setting up the investor relations and / or financial media relations function and holds training sessions.

She is an experienced professional with expertise in investor relations, marketing and global corporate and financial communications (including as a chief spokesperson). Most recently, she was Head of Investor Relations & Communications at ASA International Group plc in Amsterdam and London. Before that, she held several senior roles with amongst others The Heineken Group, Robeco Group, Hill & Knowlton, Rabobank and ABN AMRO. She has broad expertise across sectors and especially in financial services (e.g. banks, asset management, microfinance, private equity) and FMCG.

She is passionate and committed to sharing her business knowledge with entrepreneurs. Through her work at PUM, a Dutch NGO, she advises SMEs in Colombia, Peru and Bolivia. She has a Master's degree in Spanish Language and Literature from the Universtity of Utrecht and travelled to a large number of countries in Central and South America.