About
Hi, I'm Véronique Schyns.
I specialise in helping companies increase their deal and shareholder value by strategically strengthening their positioning and communication before, during and after an acquisition. My analysis, feedback and advice enable organizations to optimize their stakeholder relations, marketing and communication strategies, mitigating reputational risks, converting potential opportunities into strong results. My ability to coach CEOs, founders and boards, ensures they are equipped with the skills and confidence needed to excel. It is this combined expertise that I bring to the table, which is a cost-efficient approach.
In addition, I support companies preparing for an Initial Public Offering, Capital Markets Day, Non Deal Roadshows, Annual General meetings and Annual Report. With improved and integrated content across channels and audiences, temporary in-house support, setting up the investor relations and / or financial media relations function, holding media & messaging training sessions.
I am an experienced professional with expertise in investor relations, marketing and global corporate and financial communications (including as a chief spokesperson). Most recently, I was Head of Investor Relations at ASA International Group plc in Amsterdam and London. Before that, I held several senior roles with amongst others The Heineken Group, Robeco Group, Hill & Knowlton, Rabobank and ABN AMRO. I have broad expertise across sectors and especially in financial services (e.g. banks, asset management, microfinance, private equity) and FMCG.
I am passionate and committed to my work at
PUM, a Dutch NGO, sharing my knowledge with entrepreneurs in Colombia, Peru and Bolivia. I have a Master's degree in Spanish Language and Literature from the Universtity of Utrecht and travelled to a large number of countries in Central and South America.


