Business situations
SME Founder & CEO
Your company is better than the market perceives you.
My ultimate reward is to see you and your company shine, achieving a higher valuation, being more attractive to clients, buyers, investors, partners and employees.
Company positioning for growth, funding or sale
As the CEO or owner of a scale-up, family business or SME, telling your companies’ strategic narrative correctly is key for expansion, funding or buyers.
Depending on the goal, my focus is to help stakeholders better understand what and why they should be or are investing in your company, why they should be working at your company, buying your products, your company as a whole or partnering with you.
To ensure a clear, unique and consistent positioning, I analyse your market, customers, competition, SWOT, purpose, strategy, visibility and stakeholder feedback. For SMEs, this methodology can be adapted to be growth ready: attracting new target groups with different products, services, marketing visibility.
Private Equity / M&A
Transaction and integration communications
As Private Equity or M&A Advisor you are preparing for a company exit or sale. The deal is about to be signed, now all stakeholders need clarity, confidence and alignment.
Are you thinking about a buy and build strategy, integrating several companies or brands?
After an acquisition takes place, during integration, brand values need to be clearly communicated and integrated in the overall corporate narrative to retain value, whilst managing a changed target audience.
In all three situations, clients work with me because I understand complex environments, prepare scenarios for different outcomes and deliver a detailed script.
In a structured way, I will help you with the company's (new) corporate and brand positioning, and how to keep employees, clients, suppliers and other important stakeholders informed, on board and excited about the future.
Working with listed and private companies in M&A Communications provided me with the necessary expertise in managing complex environments with multiple stakeholders in The Netherlands and across borders. I bring senior level-level support during high-stakes transitions (without the overhead).
Investor Relations
Being pro-investors I help building investor confidence, always listening to their feedback and suggestions.
As a Chief Spokesperson, I navigate complex challenges, making sure stakeholders understand the company's goals and strategy correctly.
Investor relations and equity story
The numbers are solid, but the market narrative lacks strategic conviction. Telling your companies’ strategic narrative correctly is key for investors, so that they better understand what and why they should be or are investing in.
As a Founder or CFO you are dealing with investor relations yourself. Investors notice this because they need a dedicated and available contact, which they can ask questions without a time restriction and give feedback to. You don't have unlimited time for the investor community, nor the time to improve the equity story or think about other investor communication improvements.
Your annual report is produced inhouse, without outside in advice and you are not actively targeting and building relationships with new investors. You have no financial media strategy targeted at the investor community.
If this sounds somewhat familiar, I can deliver senior-level investor relations support without overhead. From advising you regarding your investor relations strategy to executing elements of your strategy, such as:
- Being your company's contact for investors
- Analysing and improving your equity story.
- Leading background briefings with investors and the financial media.
- Annual report consulting.
Ways of Working & Fee Structure
The first meeting is offered to you free of charge. During our first informative meeting we discuss and decide the level and amount of support needed and estimated duration of the engagement. Pending any questions, you will receive my offer within 24 hours. I guarantee my clients a pro-active, personal and committed approach, giving my full attention from start to finish. Since the support needed is different for every client, my services are customised. Evaluation takes place biannually and more often if needed, so that my services may be adjusted accordingly.
My hourly based rate is between € 200,- and € 250,- for engagements up to and including 12 hours, depending on the level of support needed. The fee for projects exceeding 12 hours and ad interim services depend on the level and duration of the engagement.
For retainer commitments, I offer a minimum commitment of three months. The monthly fee depends on the level and amount of support needed.