Business situations
SME entrepreneurs & CEOs
"Your company is better than the market perceives you.
My ultimate reward is to see you and your company shine, achieving a higher valuation and being more attractive to your key stakeholders".
Company positioning before funding or divestment
As the CEO, founder or owner of a scale-up family business or SME, telling your companies’ strategic narrative in a clear and compelling way, is key in a business situation of change, such as the need for funding in case of scaling up or preparing for a divestment.
Many companies ask for funding or already engage with the investment community without spending time first on building a credible strategic narrative. Depending on the goal, our focus is to help stakeholders better understand why they should be interested and engaging with your company.
We specialise in helping growth companies to be ready for the next phase and follow a methodology that can be further adapted to the specific business situation.
Private equity and M&A advisors
Preparing for M&A communications
As Private equity or M&A advisor you are preparing for a portfolio company exit. You will benefit if the positioning, reputation and market perception of the portfolio company has been strengthened prior to the exit, to avoid that the company will be sold undervalued because of a lack of clear positioning and credible communication. Before the deal will be signed, all stakeholders need clarity, confidence and alignment.
Are you thinking about a buy and build strategy, integrating several companies or brands? A new CEO will be appointed and needs a credible market introduction.
After the acquisition takes place, during integration, brand values need to be clearly communicated and integrated in the overall corporate narrative to retain value, whilst managing a changed target audience.
In all of the above situations, clients work with us because we understand complex environments, prepare scenarios for different outcomes and deliver a detailed script.
We help in a structured way with the optimal articulation of the (new) company's corporate and brand positioning to achieve maximum value for entrepreneur and shareholder(s). In addition, we know how to keep employees, clients, suppliers and other important stakeholders informed, on board and excited about the future.
"My work in M&A communications for listed and private companies has equipped me with the expertise to manage complex environments and multiple stakeholders, both in the Netherlands and across borders. I give senior-level advice during high-stakes transitions (without overhead)".
Capital Markets & investors
"As a pro-investor advocate I help build investor confidence, always listening to their feedback and suggestions".
"As a chief spokesperson, I navigate complex challenges, making sure stakeholders understand the company's goals and strategy".
Improving investor relations and equity story
The numbers are solid, but the market narrative lacks strategic conviction. Telling your company’s strategic narrative in a clear and compelling way, is key for investors, so that they better understand why they should be investing in your company.
As a Founder or CFO you are dealing with investor relations yourself. Investors notice this because they need a dedicated and available contact, which they can ask questions without a time restriction and give feedback to. You don't have unlimited time for the investor community, nor the time to improve the equity story or think about other investor communication improvements.
Your annual report is produced without external advice and you are not actively targeting and building relationships with new investors. You have no financial media strategy targeted at the investor community.
If this sounds familiar, we can deliver senior-level investor relations support without overhead. From advising you regarding your investor relations strategy to executing elements of your strategy, such as:
- Being your company's contact for investors and analysts.
- Improving your equity story.
- Leading background briefings with investors and the financial media.
- Annual report consulting and production.
Ways of working & fee structure
The first 30-minute meeting is offered to you free of charge. During our first informative meeting we discuss and decide the level and amount of support needed and estimated duration of the engagement. Pending any questions, you will receive our offer within 24 hours. We guarantee our clients a pro-active, personal and committed approach. Since the support needed is different for every client, our services are customised. Evaluation takes place biannually and more often if needed, so that our services may be adjusted accordingly.
Our hourly based rate is between € 200,- (excluding VAT) for a PR or communication agency and € 250,- (excluding VAT) for direct assignments from companies up to and including 12 hours, depending on the level of support required. We offer a discounted fee for projects exceeding 12 hours and ad interim services, depending on the level and duration of the engagement and type of client.
For retainer commitments, we offer a minimum commitment of three months. The monthly fee depends on the level and amount of support needed and type of client.