SME Marketing
Entrepreneurs, private equity and M&A advisors who are preparing to sell or integrate companies, benefit to timely sharpen and structure corporate narratives and commercial stories. Most companies lack a clear positioning and are sold undervalued. Also after an acquisition takes place, brand values need to be clearly communicated and integrated.
My services are also geared to SMEs in scale up phase, in order to be growth ready, helping you to attract new client groups, positioning new products and services, increasing your visibility whilst protecting your reputation.
Let’s invest in your positioning, narrative and reputation. My ultimate reward is to see you and your company shine, achieving a higher valuation, being more attractive to clients/buyers/investors and retain value during integration after M&A.
Stronger positioning, higher enterprise value.
Growth ready, Funding ready, Exit ready
All companies, selling products or services benefit from a clearly articulated, consistent and focused business and brand strategy. Don't we all want to be attractive for clients? And how about being attractive to current and new staff? This is also important if you are thinking of expanding abroad, looking for funding or selling your company. The enterprise value of your company increases with a strong positioning. The buy-in of involved stakeholders increases with a strong positioning.
So let me help you building a stronger positioning by working with you to defining or sharpening business goals, strategy, mission, vision, values and brand promises:
A fundamental question will be 'What makes your company unique'?
Based on an internal and if possible external analysis and feedback, we will, amongst others, sharpen visual and verbal identity and content, analyse how products and services reach clients, map your different target audiences, tailoring commercial and communication strategies, messages to current and new stakeholders.
Ultimately we aim to making sure your narrative is structured, consistent, reaching all your key stakeholders. And we will also look at CEO and executives positioning towards stakeholders.
M&A integration ready
Are you thinking about a merger or integrating several companies or brands?
By preparing for the complexities in marketing and communicating multiple brands, products and services to a changed target audience, you will retain value. I will help you with your new corporate positioning, how the different brands will continue to communicate successfully in the new situation and how to keep your employees, suppliers and other important stakeholders informed, on board and excited about the future.
Training & Mentoring
I offer several training sessions and workshops for SMEs, such as Strategic Positioning Workshop, Messaging and Interview training. We can tailor to your needs.