SME Founder & CEO
Entrepreneurs who are preparing for growth, investment or a sale benefit to timely sharpen and structure corporate narratives and commercial stories. Most companies lack a clear positioning and are sold undervalued.
I help SMEs in scale up phase to be attractive to new client groups, with positioning new products and services, increasing your visibility whilst protecting your reputation.
Let’s invest in your positioning, narrative and reputation. My ultimate reward is to see you and your company shine, achieving a higher valuation, being more attractive to clients/buyers/investors.
Stronger positioning, higher enterprise value.
Who are you and what values do you stand for? What is the impact of your (new) strategy, CEO, product etc on each stakeholder group and what do you need to do to mitigate any possible issues and maximise your success? SMEs that spend little time on answering and articulating these questions well, miss out on attracting and maintaining the right customer, employee and investor.
Growth readiness, investor readiness
All companies, selling products or services benefit from a clearly articulated, consistent and focused business and brand strategy.
Your business may be stronger than your market perception. Don't we all want to be attractive for clients? And how about being attractive to current and new staff? This is also important if you are thinking of expanding abroad, looking for funding or selling your company. You are preparing for investment, a merger or a future sale but your company story no longer reflects the quality of the business. Your business has outgrown word-of-mouth growth and needs a sharper market position.
The fact is that the enterprise value of your company increases with a strong positioning and the buy-in of involved stakeholders increases with a clear and confident positioning.
So let me help you by working with you to defining or sharpening business goals, strategy, mission, vision, values and brand promises:
A fundamental question will be 'What makes your company unique'?
Based on an internal and if possible external analysis and feedback, we will, amongst others, sharpen visual and verbal identity and content, analyse how products and services reach clients, map your different target audiences, tailoring commercial and communication strategies, messages to current and new stakeholders.
Ultimately we aim to making sure your narrative is structured, consistent, reaching all your key stakeholders. And we will also look at CEO and executives positioning towards stakeholders.
Training & Mentoring
I offer several training sessions and workshops for SMEs, such as Clarifying your market position before growth, Messaging and Interview training. We can tailor to your needs.