SME Marketing
Your business model has been proven, now it is time to scale-up. Entrepreneurs who are looking for funding to expand their team and conquer new (international) markets will benefit to timely sharpen and structure corporate narratives and commercial stories.
Many companies are sold undervalued because they lack a clear positioning and credible communication.
We help SMEs in the expansion and M&A phase to be attractive to stakeholders.
Let’s invest in your positioning, narrative and reputation. Our ultimate reward is to increase your visibility whilst protecting your reputation, achieving a higher valuation.
Stronger positioning, higher enterprise value.
Who are you and what values do you stand for? What is the impact of your (new) strategy, CEO, on each stakeholder group and what do you need to do to mitigate any possible issues and maximise your success? SMEs that spend little time on answering and articulating these kind of questions well, miss out on attracting and maintaining the right target audience.
Growth readiness, M&A readiness
All companies, selling products or services benefit from a clearly articulated, consistent and focused business and brand strategy.
Your business may be stronger than your market perception. It is especially important to acknowledge this if you are looking for funding or selling your company. If you are preparing for investment, a merger or a future company takeover but your company story does no longer reflect the quality of the business, there will be a value mismatch. If you are at a point that your business has now outgrown word-of-mouth growth and is preparing for an important transition, there will often be a value mismatch. This is the gap we want to help you close.
The fact is that the enterprise value of your company increases with a strong positioning and the buy-in of involved stakeholders increases with a clear and confident positioning.
So let us help you by working with you to defining or sharpening business goals, strategy and brand promises.
A fundamental question will be 'What makes your company unique'?
Based on your specific business situation and goal, we will, amongst others, sharpen visual and verbal identity and content, analyse how products and services reach clients, map your different target audiences, tailor commercial and communication strategies, messages to current and new stakeholders. Ultimately we aim to making sure your narrative is structured, consistent and reaching all your key stakeholders. And we will also look at how CEO and executives should be positioned towards stakeholders for a successful result.
Training & Mentoring
We offer several training sessions and workshops for SMEs, such as Clarifying your market position before growth, Messaging and Interview training. We can tailor to your needs.