Helping to grow an innovative pastry entrepreneur in the birthplace of Bolivia

The company is not just another pastry brand. They execute a shop with cafeteria in various places in Bolivia. Their products are homemade and of high-quality, offering a fusion of cakes, pastries, biscuits and breads of European Bolivian origin. They offer a nutritious and low-calorie line: a variety of triple zero pastries with zero sugar additives, zero lactose, zero gluten and 100% great taste. Perfect for consumers with diets, allergies and intolerances, looking for innovative, balanced recipes, created from natural ingredients, and without compromising a delicious flavor. 

At this patry shop, all consumers are included, they can eat their cake with confidence, without complications and without feeling guilty. High tea and socialing has never been this delicious for everyone! 

The founder and pastry chef invents the recipes and manages a team. The quality and health & safety standards of their artisanal products are very high, all made from local (Bolivian) products, if possible, and with the triple cero offering manufactured in a special space, separate from their kitchen. 

Their offering includes a variety of delicious cakes, breads, cookies, etc. that they sell in their stores, through social media and WhatsApp. In addition, some cakes and cookies are sold in supermarkets, In Sucre, they offer both product lines, whereas in other places they only sell the healthy products.

Marketing

The company sought PUMs support to achieve a further improved positioning, with special emphasis on their visibility of the nutritious zero pastry line, leading to increased presence, recognition and sales.

I took on this challenge, and I traveled a long way to Sucre, via Madrid and Cochabamba, in February 2026, to support with marketing, branding, sales and communication advice. 

A few observations:

 1.     This pastry shop not only offers high-quality products but also delivers truly high-quality service. The client is King. The team receives personalised orders daily and delivers as the client requested. The detailed communication that is part of these orders is super important. The involvement of the pastry chef is critical. The knowledge she has about the recipes, the ingredients, the time it takes to make the personalised orders and trust she receives from her clients is huge. It’s an energising and ambitious culture where the client comes first. 

2.     During my stay in Sucre, the chef introduced a few new ideas for pastries, cookies and meals. The company has an enormous potential for product innovations. Daily customers can find their daily favourites but are also treated with new products regularly. This innovation power is key for further growth. All her recipes are a fusion of European Bolivian origin, which makes them different than the general pastry shop in town. 

3.     I obviously see opportunities to improve some aspects of the business but generally I only see growth opportunities: expanding, make more people aware of their delicious products and serve more people. I offered the company several options and ideas to do that.

I especially am enthusiastic about the unique variety of the nutrtious line and how this offering plays into the overall current trend for low calorie diets without compromising on taste. 

This was a special project for me for a couple of reasons. Not only did I live in the company's family home, where I was warmly welcomed. I have huge respect for how the women in this family manage their busy lives as entrepreneurs, balancing their private and work life, working hard every day to manage everything. Secondly, intolerant to lactose and gluten myself, I also feel close to entrepreneurs who offer answers to include us as an important consumer group.

And finally, Sucre, once called la Ciudad de la Plata, Chuquisaca, la Ciudad Blanca. It’s an amazing and beautiful historical place that everyone visiting Boliva should visit, because it is here where the first protests against the Spanish colonists began on the continent and where Bolivia was borne. Many statutes, buildings, churches, convents and paintings tell a part of this incredible story. I understand Spanish America better after every visit, but visiting Sucre gave me even deeper insights into how the Wars of Independence started in Bolivia and the importance of the Liberators, even today, or especially today, I should say, with the United States treating Latin America as if they own it. 

What’s next?

It was an absolute pleasure to support this business. I am grateful for the experience and as with my previous projects, I offered my help from The Netherlands and remain in contact with the company for possible clarifications regarding my consultation. Together we grow!